ANNICK MARTIN
New York based Art Director & Visual Designer
Senior Director of Visual Design | Nickelodeon, Paramount | New York, NY | 2024 - Present
In addition to my role:
Streamline vendor collaboration by delivering precise art direction and visual guides, cutting feedback rounds and maximizing budget efficiency.
Mentor and lead a team of designers and animators within an agile creative organization.
Flex across various Digital Studio projects as our organization expands.
Act as a versatile leader who bridges creativity and operations—guiding emerging talent, embracing AI innovations to enhance efficiency, and optimizing resources across multiple workflows.
Director of Design | Nickelodeon, Paramount | New York, NY | 2021 - 2024
Mentor and lead a team of designers within an agile creative organization.
Collaborate with the Visual Development team on the production of all Nick Jr. YouTube Originals.
Shape the strategic design vision for all visual content produced by the digital studio.
Lead the creation of branded assets for all Nickelodeon YouTube channels, including international and IP-based channels.
Oversee all visual design of the Paramount Movies YouTube channel.
Work closely with audience development and channel management to develop and execute YouTube strategies.
Optimize all designs for maximum impact across digital platforms like YouTube and social media.
Explored and integrated AI tools to enhance creativity, efficiency, and innovation in the design process.
Oversee resource management, design strategy, and uphold high-quality standards across all projects.
Participate as an active creative leader within Paramount’s design community, both as a mentor and a mentee.
Director of Design | Viacom Digital Studios, ViacomCBS | New York, NY | 2018 - 2021
Defined the brand identity of the ViacomCBS Digital Studio.
Led the visual direction of new YouTube channels for iconic brands like MTV, Comedy Central, BET for the digital studio.
Collaborated with creatives in digital teams across brands to strategize and launch YouTube channels.
Designed branding for all events and experiential marketing activations, including consumer activations at events such as VidCon, as well as industry events such as Newfronts.
Creative Director | AwesomenessTV | Los Angeles, CA | 2015 - 2018
Held various roles while at the company. From Lead Graphic designer to Creative Director.
Oversaw team of designers in the creation of all visual elements for the AwesomenessTV brand.
Acted as the point of contact for all visual things within the organization.
Led the interior design of the brand new Santa Monica headquarters.
Collaborated with team to develop branding for various yearly events such as VidCon and
Participated from concept to execution on experiential marketing activations for shows and the brand.
Worked with design team to produce thousands of thumbnails a year for our YouTube channels.
Lead the execution of all creative marketing materials for premium series including visual style guides, key art and title treatments.
Graphic Designer | Grupo Gallegos Ad Agency | Huntington Beach, CA | 2013 - 2015
Designed and art directed social media marketing graphics for JCPenney client.
Created web design layouts for Toshiba client for the launch of the new product line in LATAM.
Illustrated daily positive quotes for Got Milk’s social media account for the Hispanic market.
Participated as a creative in Toshiba’s new campaign and helped with the deliverables for their print ads.
Supported the team with various design needs for our Comcast client.
Experimented with different media and tools to help our clients stand out.
EXPERIENCE
EDUCATION
Winthrop University Class of 2013
Bachelor of Fine arts - Visual Communication, Graphic Design
New York School of Visual Arts - Summer 2023
Continuing Education Program
AWARDS
Young Lions 2014
Young Lions 2015
FEATURES
GUEST SPEAKER - VIRTUAL 2025 Creative Jam: Compassion in Action
FEATURED ARTIST - IN PERSON 2024 DUMBO Under The Arch: Art on the Wall
FEATURED ARTIST - DIGITAL 2019 - 2025 Link NYC: Artist Featured on 1000+ kiosks all over NYC
GUEST SPEAKER - IN PERSON 2023 Winthrop University, Design Department: From Campus to Career
GUEST ARTIST - IN PERSON 2023 Paramount, Hispanic Heritage Event: Collage Making with Annick Martin