Hola! Hi!

I’m Annick Martin, a New York based, bilingual designer and art director who leads creative teams to bring bold, playful ideas to life.

By day, I’m a Creative Director at Nickelodeon (Paramount), where I lead a team of designers and animators focused on digital storytelling—especially across our YouTube ecosystem. Together we create more than 10,000 thumbnails each year, shaping the visual presence of beloved brands like SpongeBob SquarePants, Avatar, Teenage Mutant Ninja Turtles, and the award-winning Blue’s Clues & You.

I also collaborate closely with the Nickelodeon Series Development team, helping bring new IP to life across digital platforms. In the past year alone, we’ve launched five new shows. Two recent favorites: Star Trek Scouts and Teeny Mutant Ninja Turtles, introducing legendary universes to a brand-new generation of fans on YouTube.

When I’m not immersed in Nickelodeon orange, you’ll find me developing bold personal work rooted in color, typography, and illustration. That work has fueled experiential campaigns and collaborations with artists like Becky G and Rosalía, and continues to open doors for creative partnerships.

When I’m not immersed in Nickelodeon orange, you’ll find me developing bold personal work rooted in color, typography, and illustration. I love hand-lettering, collaging, and illustrating fun things just for the joy of making. I also create little pieces of art for my daughter, who reminds me to keep my inner kid alive and never lose the magic of making things just for fun. My personal work has fueled experiential campaigns and collaborations with artists like Becky G and Rosalía, and continues to open doors for creative partnerships.