Hola! Hi!

I’m Annick Martin, a bilingual designer and art director who leads creative teams to bring bold, playful ideas to life.

By day, I’m the Senior Director of Visual Design at Nickelodeon (Paramount), where I lead a team of designers and animators focused on digital storytelling—especially across our YouTube ecosystem. Together we create more than 7,000 thumbnails each year, shaping the visual presence of beloved brands like SpongeBob SquarePants, Avatar, Teenage Mutant Ninja Turtles, and the award-winning Blue’s Clues & You.

I also collaborate closely with the Nickelodeon Series Development team, helping bring new IP to life across digital platforms. In the past year alone, we’ve launched five new shows. A recent favorite: Star Trek Scouts, introducing a legendary universe to a brand-new generation of fans on YouTube.

Outside of Nickelodeon, I develop bold personal work rooted in color, typography, and illustration. That work has fueled experiential campaigns and collaborations with artists like Becky G and Rosalía, and continues to open doors for creative partnerships.

When I’m not immersed in Nickelodeon orange, you’ll find me hand-lettering, collaging, and illustrating—or being silly with my daughter, Miah.