ROLE: ART DIRECTOR / GRAPHIC DESIGNER / HANDLETTERING ARTIST
Partnered with MTW Agency to bring House of Bachata to life for HBO Max, designing the logo and full branding for this vibrant activation. Framed as a love letter to bachata, the week-long pop-up in Washington Heights featured multiple immersive experiences and culminated in the release of Romeo Santos: King of Bachata, a documentary celebrating the genre’s roots and evolution. This dream project offered a powerful opportunity to spotlight Latinx music and culture.
