ANNICK
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NICK YOUTUBE

NICKELODEON YOUTUBE

ROLE: SR. DIRECTOR OF VISUAL DESIGN

At Nickelodeon, I serve as the art director for all our brand and IP YouTube channels, including 26+ international versions. I collaborate closely with audience development and channel management to translate insights into content that resonates with viewers in the formats that work best for them.

I lead a team of designers who craft the audience’s first point of interaction—the thumbnail—on a daily basis, a task that’s both critical and high-impact. Beyond thumbnails, we design endcards, community tab assets, avatars, and a variety of other visual elements that define and strengthen our YouTube presence.